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Creating
your professional image on the Internet
Written
by Shelley Lowery
There
are many types of professionals on the Internet. Business consultants, writers,
web designers, software developers, the list goes on and on. What does it take
to be considered a professional? Well, according to the definition from Webster's
dictionary, a professional is "Engaged in, or worthy of the standards of, a
profession.
"
Does this definition mean that if you are engaged in a profession you are automatically
considered a "professional?" Of course not. Creating a professional image entails
a great deal of time and effort. Not only should you have a great deal of knowledge
and experience in your chosen field, but you must conduct your business in a
professional manner.
Developing
a professional image on the Internet will include all aspects of your business.
- Attitude
- Courtesy
- Honesty
- Product
- Customer Service
- Technical Support
- Refunds
- Web Site
- Fellow Business Owners
-
Attitude -
Your
attitude is one of the most important aspects of developing your professional
image. It can make or break you. The way you deal with your peers, customers,
questions, complaints, requests or compliments will all reflect upon your professionalism.
-
Courtesy -
Let
your customers know how much they're appreciated. Be well mannered, respectful
and warm. Always remember to say please, thank you and you're welcome.
-
Honesty -
Never
be dishonest with or mislead your customers. It will eventually catch up with
you. Tell it like it is. You have to earn your customer's trust to create long
term relationships.
-
Product -
Always
over-deliver in all aspects of your business. If you over-inflate the perceived
value of your product, your customers will be disappointed and probably not
buy from you in the future.
-
Customer Service -
When
dealing with your customers, go above and beyond the expected. Listen to your
customers and validate their feelings. Just because you know and understand
something, don't assume they do.
-
Technical Support -
Poor
technical support is probably one of the biggest complaints from unsatisfied
customers. Make yourself completely available to assist your customers. Answer
their emails and return their phone calls as quickly as possible. Work with
them until you have a satisfactory solution.
-
Refunds -
Always
happily refund your customers money if they aren't satisfied. Don't argue the
issue or write nasty messages. Be courteous, apologetic, and ask your customers
why they weren't satisfied. Remember... The customer is always right, even if
you feel they're wrong.
-
Web Site -
Your
web site is a direct reflection of you and your business. It should look professional
in design, contain your complete contact information, including your phone number,
provide complete product information and an easy ordering process.
-
Fellow Business Owners -
Creating
your professional image on the Internet not only includes your business and
customers, but it also includes being respectful to fellow business owners.
If someone requests a link exchange or any kind of business promotional exchange,
answer their email. That's considered a professional courtesy. Whether you're
interested in their proposal or not, you should at least acknowledge their request.
Failure to do so is not only considered rude, but unprofessional. Always strive
to do-the-best-you-can-do and everything else will fall into place.
About
the Author
Shelley Lowery is the Webmaster of Web-Source.net - A complete resource portal
for the Internet entrepreneur. The site assists the entrepreneur in developing
a serious Web presence by providing a wealth of free information, resources,
tools and content. http://www.web-source.net
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