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Write
reviews to increase sales.
Written by Shelley
Lowery
To
increase sales, instead of displaying banners or ads on your website, write
a review. On your main page, display a short intriguing paragraph with a link
to your full review. For example, this is the text that is displayed on the
main page of Web-Source.net which is a lead in to the main review of "Make Your
Site Sell."
Make
Your Site Sell By Ken Evoy, MD
Ken
Evoy has discovered what it takes to succeed online. With his newly released
electronic book, Ken shares all of his secrets to bringing in over $1,000 a
day with a product that is almost impossible to sell. He has definitely done
his homework. Read our review and find out how you can get a free trial version
(over 100 pages) of Make Your Site Sell.
The
paragraph also includes a picture of Ken and a link that says, "Read our Review".
Here's the review:
Review:
Make Your Site Sell By Ken Evoy, MD PDF Electronic Book, GoodBytes Information
Products, Inc.
There are many marketing books available online but none, that I know of, that
takes you step by step and goes into such explicit detail as Ken Evoy's, "Make
Your Site Sell." Evoy, a marketing guru, has done his homework. After developing
a computer software program designed to generate more high-potential stock candidates,
Evoy realized the Internet was the ultimate high-density marketplace.
Although
he had originally created the software to help himself, he decided that if his
software was of interest to him, it would be of interest to others as well.
So he decided to market it.
He
knew that his PennyGold software wasn't going to be easy to sell. So before
he began designing his web site, he spent countless hours reading books on copywriting,
writing direct response letters and web marketing. He surfed through countless
commercial web sites looking for the strongest common elements that worked.
He tried just about everything that looked or sounded reasonable. He kept what
worked and ditched the rest.
After
two years of trial and error, he developed a tight battlefield-system that works.
He increased his PennyGold sales by tenfold. The current price is $587 (Canadian)
with no trial download. He's done all his testing on a very difficult product
to sell. Evoy begins by explaining what he refers to as "The big three to succeed
on the web."
1) Develop a great product
2) Write a web site that sells with deadly effectiveness
3) Attract targeted customers to the site He goes on to say that if you succeed
at all three, your web business has to succeed. Period.
He
recommends that you begin by determining your "Most Wanted Response." (MWR)
Decide what response are you trying to achieve, whether it be to make a sale,
get a lead or whatever response you're looking for. Once you have determined
your MWR for a product, you can design that part of your site to achieve it.
A
good MWR is:
1. Reasonable
2. Measurable
3. Must be a good fit for your customer
4. It must qualify your visitor Evoy goes into great detail for designing your
products "opening page," "creating a pathway" and the "closer page" all specifically
designed to reach your MWR.
He
then explains the power of written word. It will make or break your effort to
persuade your visitor. The right words will turn your visitor into your customer.
He advises to use strong, active, emotion-charged words to captivate your visitors.
He
goes into great detail on writing powerful ad copy, headlines that hit by identifying
your products benefits and using strong active verbs to create powerful headlines
with emotional impact. He stresses the importance of using verifiable testimonials
and providing generous guarantees to build customer trust.
This
book is jammed packed with valuable information. It's captivating, enlightening
and even a bit surprising at times. Evoy definitely over delivers.
He
explains his entire marketing plan in explicit, easy to read detail, and has
a very unique system designed to make the sale. When you purchase his book (800+
pages), you'll also receive two free valuable smaller books, as well. "Building
Targeted Traffic" and "It All Starts with the Product." He stresses the importance
of selecting the "ideal" Internet product with tips for selecting the best sales
price.
As
a direct result of reading, "Make Your Site Sell," I have been reevaluating
my own marketing techniques and site design. This is definitely a "Must Read."
The price is very reasonable. You can download this ebook formatted in PDF with
both of the free gifts for only $17 USD or $24 Canadian. It comes with a complete
money back guarantee. If you follow his techniques, it will quickly pay for
itself.
Download
a Free Chapter and Register to WIN A FREE SITE REVIEW from Ken! http://www.sitesell.com/websource.html
------------------
The last line of the review leads the customer to the sales page. It entices
them to click by offering a free download and a chance to win a free site review.
Write
your review like an outline of the product. Pack it with all the benefits the
product has to offer and provide your personal endorsement. Keep in mind, you
don't want it to sound like a sales letter.
Once
you've gained your potential customers trust, your personal recommendation will
carry a lot of weight. Make sure you only recommend a product that you have
actually reviewed and truly believe in.
If
you don't have a website, but publish a newsletter or ezine, you can compact
your review into an article and achieve the same results.
By
writing a professional sounding review with your personal recommendation and
ditching your banners and ads, you will increase your sales immensely.
About
the Author
Shelley Lowery is the Webmaster of Web-Source.net - A complete resource portal
for the Internet entrepreneur. The site assists the entrepreneur in developing
a serious Web presence by providing a wealth of free information, resources,
tools and content. http://www.web-source.net
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