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Overture
(formerly GoTo) review
Pay per click advertising: how effective?
Overture.com
(goto.com) is the king of pay-per-click search engines and is the first thing
that comes to developers minds when they talk about pay per click advertising.
It 's so popular because it gives advertisers the opportunity to drive highly
targeted traffic to their sites and reach a broad audience (results reach more
than 80% of all Internet users after the addition of Yahoo, AOL, Lycos, Altavista
and HotBot to its extensive partner network).
How it works?
You (the advertiser) chooce how much you would like to pay for each visitor
referred to your site for each keyword. When you sign up Overture.com
experts will help you select the right bid levels to give you the traffic you
wish at a price you can afford. They will also write 20-100 professional search
listings customized for your site according to the plan you select. There is
no limit to the number of keywords you can bid on. You can use the professionally
written descriptions and keywords as a basis to generate more listings. Then,
your website will appear in the search results at sites like
- Yahoo
- America Online
- Lycos
- NBCi
- AltaVista
- Microsoft
- Hotbot
- DirectHit
- Netscape
- Ask Jeeves
- Excite
The higher you
bid, the higher your site appears in the search results. Customers searching
for what you have to offer click through to your site, and you pay only for
clicks on your listings.
How to succeed?
We will give you two basic guidelines that will help you win the game if you
follow them.
- Firstly, the key to success is to bid on hundreds of keywords. How to find
them? Simple. Copy and paste the professionally chosen keywords in Overture's
term suggestion tool or WordTracker.
Hundreds of new keywords will be generated. Think of others relevant keywords
and do the same. In a short time you 'll have a huge collection.
- Then try to keep your bids low. There is no real use to follow the bid race
in very popular keywords when you can easily find others where the bids are
lower. Remember that if you pay $0,05/ click, you can drive 20 visitors to your
site for each dollar you spend.
Any success
stories?
Numerous sites owe their success to Overture.com.
Among them, a great percentage of Siteowners.com traffic comes from Overture.
In order to thank Overture.com,
we became their official representatives and as a result we have an offer for
all our members and visitors:
Packages:
1) Self
Serve
The simple advertising package. You do all the work: create listings, choose
titles, descriptions and set bids. There is no sign-up fee and you can start
for as little as $50.
2) Full
Serve
Now you have professional support: Overture consultants wll help you choose
the right keywords and will write for you up to 20 professional search listings
(titles- descriptions )in 3-5 business days. There is a one time $99 sign up
fee.
3) Full
Serve advantage
The 'advantage' in comparison to the Full Serve package is that now Overture
consultants will write for you up to 100 search listings, your URL will be submitted
to 12 additional search engines they will priorize your account so that you
will proposed listings and bidding strategies within two business days. The
one time sign up fee is $199.
It's up to you
to choose which package
best fits to your budget and needs. We recommend the 'Self
Serve' package for webmasters who run small web sites and feel experts in
internet marketing. We suggest the 'Full
Serve Advantage' package for companies with large advertising budget and
the'Full Serve'
package as a good solution for the rest of web sites who want to reach more
than 80% of all internet users in the next 3-5 days at low cost.
Visit
Overture's web site to learn more about the advertising plans
and create your account.
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